In 2021, we embarked on a transformative project with Nike, revitalizing the Nike Football Athletic Training Centre in Soweto, South Africa, to create the House of Purpose. Originally built ahead of the 2010 World Cup, the center aimed to provide a safe haven for football enthusiasts. However, its high fences and exclusive focus left many feeling excluded. Our mission was to redefine the space, tearing down barriers, and expanding facilities to cater to boys and girls of all skill levels and interests. The result? A dynamic hub offering diverse programming, including a skatepark, basketball court, and more, fostering inclusivity and community engagement.

For NBA Africa's annual celebration of Africa Day in 2021, the objective was clear: to create a distinctive branding campaign that not only honored the African Union but also fostered greater awareness and celebration across the continent. To achieve this, our team embarked on a mission to encapsulate the diverse spirit of Africa within a cohesive visual identity. Understanding the significance of Africa's unity and diversity, we aimed to craft a brand solution that would resonate with audiences from all 56 African countries.

Nestled in the cultural epicenter of 99 Juta Street, Braamfontein, Johannesburg, 99 Design Store embodies the essence of local creativity and innovation. As a multi-label haven, we spotlight over 30 proudly South African brands, championing sustainability and quality. Our curated selection celebrates the fusion of design and community, offering a platform for emerging talents to thrive. From meticulously crafted homeware to cutting-edge fashion, each product tells a story of local ingenuity. Step into our space, where design meets community, and join us in celebrating the vibrant spirit of South African craftsmanship.